Shoppers Gobble Up In-Store Black Friday Deals On Mobile

Digital Marketing Post

As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1Further, shoppers across the U.S. turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping searches — searches that contained “near me,” hours and stores — of

Article written by Rob Newton

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‘Tis the season, so make sure you have the AdWords app

Digital Marketing Post

What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when compared to November 1.1With so much at stake, the AdWords app is the perfect way to stay in touch with your campaigns while still enjoying time away from the office. Tips for this holiday seasonHere are some ways to stay in step with your campaign performance and make last-minute changes throughout the holiday season:Monitor your budget and bids daily to make

Article written by Charissa Yee

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Put a bow on your holiday app marketing with new innovations to find high-value users

Digital Marketing Post

The holiday season is upon us, and millions of people around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have more choice in apps than ever before, making it critical for brands and developers to deliver useful and delightful experiences.We introduced the next generation of Universal App Campaigns to help marketers show your apps to the iOS and Android customers that matter most, based on your specific business goals. Today, we’re announcing three new innovations to make your holiday app campaigns more engaging and effective. Create immersive video ads magically with AutoDirectorPeople

Article written by Charissa Yee

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How Consumers Will Shop—and What They’ll Buy—This Holiday Season

Digital Marketing Post

Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This year, we see supershoppers continuing to turn to their phones for research and purchases.In fact, for many consumers, smartphones have become a “door-to-the-store.” And that is particularly true during the holidays. Seventy-six percent of people who search for something nearby on their smartphone visit a related business within a day.2As we head into the one of the busiest shopping weeks of the year, Google data reveals how consumers will shop and what they’ll buy. Women

Article written by Charissa Yee

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Serve up the perfect message this holiday season

Digital Marketing Post

Right now supershoppers are online, looking for great holiday gifts to give their family and friends — from the coolest gadgets to the latest styles. In fact, 4 in 5 smartphone holiday shoppers use their phone during spare moments or while doing other activities.1 This means it’s important for you to be present wherever and whenever people are browsing their favorite apps and websites. To reach these consumers with a perfectly crafted message this holiday season, check out three of our latest display ad innovations:Deliver beautiful catalog experiences with Gmail adsDuring the holidays, shoppers look to their inboxes to get

Article written by Charissa Yee

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Introducing the AdWords Marketing Goals Website

Digital Marketing Post

As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to buy something from your site, and everything in between. Today, we are introducing a new AdWords website that puts your goals front and center, and shows you which ads work best to accomplish those goals. You can also use this site to find info on our latest ad innovations, success stories from other marketers and best practices guides.For example, if you’re a multi-channel retailer driving foot traffic into your store, learn about Google solutions like

Article written by Charissa Yee

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