Monday, November 28, 2016

Shoppers Gobble Up In-Store Black Friday Deals On Mobile


Digital Marketing Post

As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1Further, shoppers across the U.S. turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping searches — searches that contained “near me,” hours and stores — of

Article written by Rob Newton

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