‘Tis the season, so make sure you have the AdWords app

Digital Marketing Post

What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when compared to November 1.1With so much at stake, the AdWords app is the perfect way to stay in touch with your campaigns while still enjoying time away from the office. Tips for this holiday seasonHere are some ways to stay in step with your campaign performance and make last-minute changes throughout the holiday season:Monitor your budget and bids daily to make

Article written by Charissa Yee

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