Engage holiday shoppers with Promoted Places in Google Maps

Digital Marketing Post

During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. One in four of them also used a map through a web browser or an app before making the purchase.1 This year, a number of brands are testing Promoted Places in Google Maps to showcase special offers and announcements to drive more foot traffic to their stores.Some users have started seeing a limited

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Video campaign management gets easier with AdWords Scripts

Digital Marketing Post

If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads.This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and we’re hoping to eventually expand functionality to additional

Article written by Rob Newton

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2 Step Verification – The ‘key’ to account security

Digital Marketing Post

Passwords have historically been the gateway to accounts; however we’ve shown that some of the most common passwords and security questions are easy to guess, which leaves accounts potentially vulnerable to hijackers.Keeping our users and partners secure is a top priority for us and we continue to work hard to help you keep the bad guys out. 2-Step Verification (2SV) is one of the best ways to protect your account from hackers. 2SV combines both ‘something you know’ (like a password) and ‘something you have’ (like your phone or security key). Think of it like withdrawing money from an ATM/cash

Article written by Rob Newton

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Save time by applying audience lists at the campaign level

Digital Marketing Post

Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time-consuming, especially if you have a lot of ad groups. To make it easier for you to manage your audience lists at scale, you can now apply them at the campaign level. Campaign-level audience lists also make it easy to measure and change your bid

Article written by Rob Newton

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Keep the lights on to reach more shoppers this January

Digital Marketing Post

Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier to find sales and great deals, encouraging shoppers to browse during traditionally lower traffic seasons; in fact, 22% more mobile shoppers visited retailers via Google in the January after the holiday season, than in the October before.1 For certain categories, like Furniture or Home & Garden, January visits increased up to 39% over their October levels.2 Optimize your strategy to keep your Google Shopping lights on for these savvy shoppers and start the year off

Article written by Charissa Yee

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Connect with your most valuable customers over the holidays with Customer Match

Digital Marketing Post

Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuable customers at the exact moment they’re looking for a gift.Customer Match makes this connection easy by helping you to engage these valuable holiday customers as they’re searching on Google, watching videos on YouTube, and checking promotions on Gmail. Making Customer Match even betterStarting today, we’re rolling out an easier way to manage your customer lists, giving you more flexibility in

Article written by Charissa Yee

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