Keep the lights on to reach more shoppers this January

Digital Marketing Post

Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier to find sales and great deals, encouraging shoppers to browse during traditionally lower traffic seasons; in fact, 22% more mobile shoppers visited retailers via Google in the January after the holiday season, than in the October before.1 For certain categories, like Furniture or Home & Garden, January visits increased up to 39% over their October levels.2 Optimize your strategy to keep your Google Shopping lights on for these savvy shoppers and start the year off

Article written by Charissa Yee

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