Discover the new AdWords experience

Digital Marketing Post

In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey, we met with many of you — across industries and around the world, from power users to beginners — to learn what’s working, and what could be improved.We learned a lot, and it’s helped shape what we’ve built. First, AdWords should focus on your business, and not around features. The data you care about should

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A new guide to driving sales with Gmail Ads

Digital Marketing Post

Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business.We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as: Showing your Gmail ads to the right people Enticing people to click on your collapsed ad Designing an expanded ad that converts Optimizing your Gmail ads for successLearn how to create and set-up an effective Gmail ad strategy and make the most of your Gmail ad campaigns.Want to stay on top of even more Best Practices?

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How we fought bad ads, sites and scammers in 2016

Digital Marketing Post

A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.We have a strict set of policies that govern the types of ads we do and don’t allow on Google

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Making YouTube Better in a Mobile, Cross-Screen World

Digital Marketing Post

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile.With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens. To do this, we’re announcing changes today that allow advertisers and agencies to better measure their campaigns and reach their audience on YouTube across screens, while continuing to offer users control over their ads experience on

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Four resolutions for Shopping success in 2017

Digital Marketing Post

Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — and throughout the past year, our mission with Google Shopping was to help you do just that. In 2016, we introduced a handful of new setup, feed, and campaign management features to help you make the most of your Shopping ad investments. In the spirit of self-betterment, we invite you to make this year your best Shopping year yet! Kick off 2017 by checking out a few of our most impactful new features, and resolve

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Reminder: Transition to expanded text ads before January 31, 2017

Digital Marketing Post

This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve.Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.As one of the top places people go online to search for apartments, Apartments.com knows the importance of having a strong digital presence. Wanting to provide renters with even more information about its

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Digital Marketing Post

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:Powering search campaigns with audience insightsMaximizing engagement when applying your listsTaking full advantage of other AdWords tools that work well with audiencesLearn how to supercharge your search campaigns using what you already know about your users.Want to stay on

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A new guide to testing and experimentation in AdWords

Digital Marketing Post

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you reach your business goals.We’ve published a new guide that helps you understand whether any proposed changes to your account will help you improve performance. It covers topics such as:Testing changes to your AdWords accountCreating experiments that produce clear resultsAnalyzing results to

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