Monday, February 27, 2017

Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online


Digital Marketing Post

Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Since then, thousands of brands have taken advantage of the tool to best represent their products to shoppers, to access unique analytics and insights — and ultimately — to improve the performance of Shopping

Article written by Charissa Yee

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