Digital Marketing Post
Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1This morning, at the Games Developer Conference (GDC) in San Francisco, I announced a series of new innovations across ad formats, monetization tools and measurement insights for apps:New playable and video ad formats to get more people into your gameIntegrations to help you create better monetization experiencesMeasurement tools that provide insights about how players are interacting with your gameLet more users try your game with a playable
Article written by Charissa YeeThe post “Level up” your gaming business with new innovations for apps appeared first on Public Wizard.
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