Public Wizard: April 2017

Wednesday, April 26, 2017

Say It in Six: Why marketers and creatives are embracing the newest video ad length

Digital Marketing Post

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity.And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available for Google Preferred buys. This format is a perfect match to the sought-after content included in Google Preferred and will help advertisers drive reach and build awareness during increasingly mobile viewing moments.Let’s take a closer look at

Article written by Alex Chen

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Thursday, April 20, 2017

Introducing Smart display campaigns

Digital Marketing Post

There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.Starting today, Smart display campaigns begin rolling out to all advertisers, letting you reach more customers easily on the GDN. Smart display campaigns use the power of Google’s machine learning to

Article written by Meredith

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Monday, April 17, 2017

Data-driven attribution delivers better results than last-click

Digital Marketing Post

There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t.The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting. This process makes it challenging to assign the proper credit where it’s due. Last-click attribution, the default choice in AdWords, ignores everything except for the final, “buy the exact product I already know I want” ad click. As marketers, it’s crucial to understand which of your

Article written by Charissa Yee

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Tuesday, April 4, 2017

Google Customer Reviews: receive and share customer feedback while earning seller ratings

Digital Marketing Post

Thousands of merchants have long been using our Google Trusted Stores program to gain their customers’ confidence. Today, we’re excited to introduce Google Customer Reviews, which will replace the Google Trusted Stores program.Google Customer Reviews offers more ways to customize the Google badge and opt-in on your site, better account management tools that save your time, and new insights into your seller rating. Google Customer Reviews Badge showing seller rating With Google Customer Reviews, you can collect valuable reviews about your business for free. After you sign up and complete the brief setup process, customers who make a purchase

Article written by Charissa Yee

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The post Google Customer Reviews: receive and share customer feedback while earning seller ratings appeared first on Public Wizard.

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Wednesday, April 26, 2017

Thursday, April 20, 2017

Monday, April 17, 2017

Tuesday, April 4, 2017

Monday, April 3, 2017

Sunday, April 2, 2017

Saturday, April 1, 2017